Robert Gordon University commissioned this promotional video as part of its 2019 Widening Access campaign, encouraging prospective students from Scotland’s 20% most deprived areas (MD20) to consider higher education. Recognising that academic grades don’t always reflect an individual’s potential, the campaign aimed to break down barriers to university entry and highlight the opportunities available at RGU. Showcasing the university’s facilities, student experience and support initiatives, including free accommodation, the video was designed to inspire applicants to pursue their ambitions and discover that a university education could be within their reach.