Jonathan Williams is an award winning creative with 28 years experience in graphic design, illustration and art direction – producing lively, colourful children's books, illustrating newspapers and magazines and building iconic brands. His client list includes Intel, Virgin, Hollister, Sony, BBC, VICE on HBO, Benetton, Unilever, RBS, Tata, Ecolab, NewsUK, Manchester United, GlaxoSmithKline, AB InBev and Diageo.
One of Jonathan's key clients has been Pearson. Throughout 2004-5 he worked with illustrator Per José Karlen, creating an identity for Abacus Evolve, a Maths scheme devised for primary schools. The project required about 160 separate elements, each with its own unique design. Jonathan has worked with a range of educational publishers - including OUP, Scholastic and Macmillan – designing internal layouts, covers, packaging and posters as well as catalogues and point of sale.
In June 2013, Jonathan was recruited to implement a new brand identity for ASCO, an international energy support services business based in Aberdeen. In partnership with the Leith Agency (Edinburgh) he produced a 50 page Brand Starter Kit, then helped to roll out the new identity across all touchpoints including tenders, new business presentations, HSEQ reports, signage, livery, interiors, exhibitions, stationery and magazines.
Jonathan draws using a touch sensitive display - the Wacom Cintiq - then colours and finishes his illustration in Adobe Photoshop. Sometimes he uses Adobe Illustrator to create vector sequences for animation. Whatever the medium, his aim is to grab your attention and spark your imagination!