Robert Gordon University commissioned a series of Instagram Stories to engage prospective students and promote undergraduate study opportunities. The campaigns included the launch of the 2022 Undergraduate Prospectus, a playful Game of Thrones-inspired ‘Clearing is Coming’ campaign and the ‘Your Golden Opportunity’ initiative. Combining eye-catching visuals, dynamic animation and engaging storytelling, the stories were designed to capture attention, build excitement and encourage students to explore their future at RGU.
