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It isn't known how or why, but somewhere along the line it became unacceptable to play with your food. And as the world's funnest snack, JELL-O just couldn't have that. So they developed JIGGLEVISION: a way to send secret messages that can only be decoded by looking through red JELL-O gelatin. A series of print ads featured hidden jokes and riddles to decipher, and an interactive website allowed to fans to create and send their own encrypted messages to friends.
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Crispin Porter + Bogusky asked me to produce a set of illustrations for Jell-O's Jigglevision campaign in which fans create secret messages to share and decode with red Jell-O cups.
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Jigglevision was awarded a Merit for Innovation in Print by the One Show 2014 and featured on Creativity Online, Fast Company, AdWeek, My Mom's Facebook, and more.
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![](https://cdn.myportfolio.com/91cef503382b3dc357ea84da5970d74f/ea7f686a-2685-4789-83b5-91d5deec1881_rw_1920.jpg?h=84d4cd9a2e1827b567c479eb22314763)
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Work in progress
![](https://cdn.myportfolio.com/91cef503382b3dc357ea84da5970d74f/aa938900-fc5f-489d-9065-92872c608feb_rw_1200.jpg?h=741c779a7d5fe86253b4dac91753c4b7)
![](https://cdn.myportfolio.com/91cef503382b3dc357ea84da5970d74f/7cb8ce2e4d4be5664fbadc5a_rw_600.png?h=0b91558fd97778755b4d55aa9ae8f48b)
![](https://cdn.myportfolio.com/91cef503382b3dc357ea84da5970d74f/0b807c8d789209c809ec2d77_rw_1200.jpg?h=b97ba0097f0d2bb068e9224763071166)
Art direction by Allison Bhatta.