William Grant & Sons commissioned this series of artworks to create a fresh brand identity for their new triple malt Monkey Shoulder
![](https://cdn.myportfolio.com/91cef503382b3dc357ea84da5970d74f/7c4dc29d-f30d-433b-a0a4-bf19d02a7ac3_rw_1920.jpg?h=c9a38b2d463922f19a1ae1db19bbcbf0)
Monkey Shoulder is a triple malt Scotch whisky aimed at a new generation of drinkers - rebranding a classic for 20/30 somethings without losing its sense of heritage. These are two of a series of characters commissioned to help build a new identity, challenging more traditional perceptions of the whisky drinker.
![](https://cdn.myportfolio.com/91cef503382b3dc357ea84da5970d74f/14815ebe-e3fb-40a3-b6b8-16b4fff4e41c_rw_3840.jpg?h=7ef9deed4643e6223b34ba2dc8a56418)
Monkey Shoulder is a triple malt with a smooth rich flavour, making it an ideal whisky for mixing. William Grant & Sons commissioned this artwork to promote a series of events celebrating the changing face of whisky cocktails.
![](https://cdn.myportfolio.com/91cef503382b3dc357ea84da5970d74f/7d371801-d91e-4b9d-8c4a-2f47c129d471_rw_3840.jpg?h=1ec7908cf5ec4127fa16a1b527637dc1)
Monkey Shoulder is a vatting of three single malts distilled by William Grant & Sons: Balvenie, Glenfiddich and Kininvie. 'Triple malt' because it blends three malts without using any grain, placing it somewhere between blended and single malt whisky. William Grant & Sons commissioned this artwork to illustrate Monkey Shoulder's triple parentage.
![](https://cdn.myportfolio.com/91cef503382b3dc357ea84da5970d74f/11726509-c236-4020-95e0-60d5618a03c6_rw_3840.jpg?h=1cc49c2435160b84e2d661a5148f1a58)
![](https://cdn.myportfolio.com/91cef503382b3dc357ea84da5970d74f/2c2d4172-14c6-49f9-a957-1a90217574bc_rw_3840.jpg?h=6deaca9b31f4ab7bee5ef6a3ced8ea94)
The smooth vanilla notes of Monkey Shoulder come from the oak barrels in which it is stored. Bourbon casks are shipped over from the US and repaired on-site at William Grant's cooperage - a physically demanding and highly skilled process.
![](https://cdn.myportfolio.com/91cef503382b3dc357ea84da5970d74f/8ec99e13-74da-4bff-b0c0-033f64543e01_rw_3840.jpg?h=e801cc89889697f73020af65d9470cf8)