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It isn't known how or why, but somewhere along the line it became unacceptable to play with your food. And as the world's funnest snack, JELL-O just couldn't have that. So they developed JIGGLEVISION: a way to send secret messages that can only be decoded by looking through red JELL-O gelatin. A series of print ads featured hidden jokes and riddles to decipher, and an interactive website allowed to fans to create and send their own encrypted messages to friends.
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Crispin Porter + Bogusky asked me to produce a set of illustrations for Jell-O's Jigglevision campaign in which fans create secret messages to share and decode with red Jell-O cups.
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Jigglevision was awarded a Merit for Innovation in Print by the One Show 2014 and featured on Creativity Online, Fast Company, AdWeek, My Mom's Facebook, and more.
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Work in progress
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Art direction by Allison Bhatta.