The Chartered Institute of Management Accountants (CIMA) is a UK based professional body offering training and qualification in management accountancy and related subjects.
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Focused on accountants working in industry, it provides ongoing support and training for members.
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The CIMA Global Business Challenge is an international business competition for undergraduates around the world, designed to bring out the best in the young business leaders of tomorrow.
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By working together as a team of four to present a business case study, students have the opportunity to showcase their talent in business management, and learn how to become the business leaders of the future.
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As part of their publicity for the 2012 competition, CIMA asked me to illustrate the finalists and create branded content for use across a range of print and digital media.
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By visualising the finalists, CIMA engaged with participants, supporters, and past participants to develop long-term relationships and promote the various stages of the competition.
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