The Chartered Institute of Management Accountants (CIMA) is a UK based professional body offering training and qualification in management accountancy and related subjects. Focused on accountants working in industry, it provides ongoing support and training for members.
The CIMA Global Business Challenge is an international business competition for undergraduates around the world, designed to bring out the best in the young business leaders of tomorrow. By working together as a team of four to present a business case study, students have the opportunity to showcase their talent in business management, and learn how to become the business leaders of the future.
As part of their publicity for the 2012 competition, CIMA asked me to illustrate the finalists and create branded content for use across a range of print and digital media. By visualising the finalists, CIMA engaged with participants, supporters, and past participants to develop long-term relationships and promote the various stages of the competition.